I think you'll need multiple tours (or subsections of one tour - the idea that people can dip into just the bits that interest them NOW appeals to me greatly), because different people will have different questions they want answered. Off the top of my head I can think of three categories:
What do I do here? - show examples of what individual DWers write about, popular communities, active commenting threads, Latest Things, etc.
How do I do it? - the technical nitty-gritty of importing journals, cross-posting, etc.
Why do I want to do it here? - all the stuff people have mentioned about diversity, ad-free, cross-platform etc.
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I don't know how to address the fact that your audience includes ex-LJers, who mainly need to know how DW is different from LJ, bloggers who aren't familiar with LJ-style, and facebookers.
(Can you tell I used to teach a course where we had students from different curricula?)
no subject
What do I do here? - show examples of what individual DWers write about, popular communities, active commenting threads, Latest Things, etc.
How do I do it? - the technical nitty-gritty of importing journals, cross-posting, etc.
Why do I want to do it here? - all the stuff people have mentioned about diversity, ad-free, cross-platform etc.
******
I don't know how to address the fact that your audience includes ex-LJers, who mainly need to know how DW is different from LJ, bloggers who aren't familiar with LJ-style, and facebookers.
(Can you tell I used to teach a course where we had students from different curricula?)